Elena Usheva (1872-1944)

Born in Bansko. Graduated from a high school in Stara Zagora and the Fine Arts Academy in Brussels (1893). Teacher and principal of the Princess Marie Louise Vocational School – Sofia and a private vocational school. Author of sewing textbooks (First handbook on stitching and sewing; Handbook for junior high schools) and of album Bulgarian Embroidery. Editor-in-chief of the first Bulgarian women’s household magazine – the Moda I domakinstvo (Fashion and Household) magazine (1897-1906), which publishes patterns and applications with a vase and has a huge circulation for its time (8 000 copies). She also publishes: the Rakodelno spisanie (Embroidery) Magazine (1905), the Domakinsko ilustrovano (Domestic Illustrated) Magazine (1907-1908) and the Sedianka (Meeting) magazine (1910). Their distribution and advertising across the country takes care of them personally.